While California is teetering on the edge of another safer at home lockdown with escalating virus cases, and Tiffany could be forced to close the new store just as it’s opening during the busy holiday season, Bogliolo is still bullish on brick-and-mortar for the brand longterm.Be a shopping VIP at South Coast Plaza! Show your Visa® card and a copy of this offer to receive a South Coast Plaza Welcome Bag with a VIP Savings Passport, entrance to the ACCESS VIP Suite and an exclusive gift from South Coast Plaza. Here, we want to try to provide an experience that’s more versatile.” But what happened, not only with Tiffany, is most brands kept duplicating the same concept again and again to the point the magic went away.
A customer no matter if she was in South Coast Plaza, in Tokyo or in Düsseldorf would recognize the place as Tiffany.
“In the Nineties, the idea as far as store design was you had to be consistent. While Tiffany plans to use the discovery principles of the South Coast Plaza store in more locations going forward (a similar concept will open soon in Philadelphia, and others will follow in Asia next year), the ceo wants to avoid repetition. We don’t want to be intimidating because we believe beauty should be for everybody.” Tiffany is inclusive because it’s always offered amazing stones for a huge price but is at the same time a place you feel comfortable. But in reality, personally, I think exclusivity is nothing to be proud of. Exclusive has traditionally in luxury been given a positive connotation. “That’s the beauty of Tiffany as an American luxury brand that it has an innate sense of inclusivity that doesn’t mean ‘cheap.’ It means it’s the opposite of excluding. “Variety is crucial,” said Bolgiolo, still a believer in accessible luxury even as some predict LVMH will take the brand more upscale. Although the restaurant is closed because of local coronavirus restrictions, bento box-style takeout options are available, including Breakfast at Tiffany for Two.
Beyond that, the intimate Blue Box Cafe has seating for 48. The second entrance opens up into the home accessories boutique, where South Coast Plaza Tiffany Blue logo mugs are on offer, along with the brand’s popular pet bowls (in bone china for $100 or sterling silver for $2,500), Elsa Peretti candlesticks and tabletop. More experiences abound in the store’s center concept area, where a Blue Box wall lets customers watch (and Instagram) a ribbon tying ceremony when they purchase, and machine engraving and embossing stations can customize charms, ID bracelets, key rings, crystal ice buckets, leather passport cases and more on the spot. The Love and Engagement area is diamond central, with modern furnished private salons on either side for consultations, including an art-filled dining room large enough to accommodate a private soiree, like a bridal shower, for example. The latest collection, Colors of Nature, will land in April. The vibe gets more serious (and expensive) the deeper one ventures into the store, with an expansive selection of high jewelry, including Shlumberger Floral Leaf brooches and invisibly set sapphire earrings sunny yellow diamonds, cornflower blue tanzanite and Windex-hued kunzite crafted into one-of-a-kind pieces. “It’s the opposite of the old concept, which was the house of classics where you know what you are looking for,” said Bogliolo, who helped drive Tiffany third-quarter net earnings up 52 percent. A Style Bar features Tiffany T and HardWear collections to try on. The Collections area features modern classics like Elsa Peretti’s Seventies-era Bone cuffs (brisk sellers in red, blue and green for the holidays), and the Peretti 18-karat gold mesh bra famously featured in Halston’s 1975 fashion show and worn by Zoë Kravitz on Oscars night in 2019. Upon entering the jewelry side, front and center is an interactive “Discovery Table” featuring new and exclusive product, such as the T1 collection bangle and ring in 18-karat rose gold with baguette diamonds.
The store - number 18 for Tiffany in California - has two entrances and 360-degree stand-alone counters where customers can interact side-by-side with sales associates. Contemporary artworks include a hand-painted wave mural reminiscent of sea and sky by Korean-American artist Yoon Hyup, a pearlescent rectanguloid sculpture by Los Angeles-based Gisela Colon, and a textural portrait of founder Charles Lewis Tiffany made of screws and other hardware by Orange County artist Andrew Myers. The open, airy and bright interior of the store incorporates several brand design signatures with custom Wheat Leaf carved stone walls and Tiffany Blue Amazonite accents.
0 kommentar(er)
